Andreas Herteux, please share your story with us. How did you get to where you are today?
With pleasure. After a classical apprenticeship in the economic field, I have successfully studied economics and law and have since worked for one of the world’s largest financial services company with the core businesses insurance and asset management. In parallel, I have published several books and also articles.
Next to this I founded the Erich von Werner Verlag in 2016 and the Erich von Werner Gesellschaft at the end of 2018.
While the Erich von Werner Verlag (www.erichvonwernerverlag.de) naturally has primarily commercial interests, the Erich von Werner Society (www.understandandchange.com) is dedicated to independent research for the benefit of humanity. It is a matter of the heart, controlled by the mind.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way
Life always presents obstacles and difficulties that challenge will and ability. I think that’s a fundamental part of life. In some areas, I’m looking for these too, because otherwise there would not be the Erich von Werner Society.
Please tell us about your organization, the Erich von Werner Society. (What do you do, why do you do it, and how do people benefit from working with you?)
The Erich von Werner society has set itself the goal of understanding the world and changing it for the better. It approaches this goal by analyzing what is happening on Earth – without ideological shackles or rigid thought patterns – and then devising models for solving global problems. The Erich von Werner Society’s activities are focused on the well-being of all humanity and endeavor to initiate, deepen and promote the corresponding developments that serve this purpose.
One of these solutions is the Model of Alternative Hegemony (AH-Model): The “invisible hand” of nurture for the better
The AH Model is an evolution of the current international political and economic system. It further develops the system, maintains existing structures and redirects negative dynamics.
The AH Model nurtures states and companies towards beneficial behaviour. This behaviour is rewarded and negative deviations are penalised. These incentives make positive behaviour both profitable and sustainable.
In doing so, the AH Model makes use of the same forces that are dominant in a capitalist system. However, it leads them in a new direction: the invisible hand of the market becomes the invisible hand of nurture.
What is your overall mission?
To make a tiny contribution to a better understanding of the world and to help it to improve a little.
Where do you see yourself, and your projects, in the next 2-3 years?
We live in an exciting time where much is possible and imaginable. At the moment, however, the Erich von Werner Society is just in a building phase, because we did not start until the end of 2018. That’s why we first have to grow and fight for perception.
For myself, of course, I hope for satisfaction, health and happiness.
Please tell us about the kind of organization the Erich von Werner Society aims to become.
I hope it will grow, thrive, and network so that more people think together about how to change the fate of the planet for the better. However, the thinking should also be followed by action and here we are pleased about everyone who wants to cooperate with us.
visit our website www.understandandchange.com or our social media accounts. There is a lot to do. Let’s start.
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